Animated Competition Winner Reveal
Hertz Miles Millionaire
Summary
Hertz and Flying Blue give away 1 million air miles in a competition and wanted to use an animated competition winner reveal for their social media channels.
- Storyboarding
- Illustration
- 2D animation
- 3D animation
- Typography
- Royalty-free music
- Sound FX
- Subtitles
Year: 2016
Client: Hertz
Format: Social media
Source: Google
Duration: 0:01:05
Production: 3 days
Brief
Adrian at Hertz called to talk about making the 60-second video for a social media marketing campaign they were running called ‘Miles Millionaire’. He described the video as a plane flight animation because it was going to show a plane flying and taking off from different locations. It was going to be in an illustrated style because he wanted it to look fun rather than corporate. It also had to have music that was fun and energetic and we also had to consider the Hertz brand and colours. Finally the winner would be revealed at the end of the video.
Execution
- Illustrated scenes with iconic landmarks – making each location recognisable in a short space of time – The Eiffel Tower in France, Christ the Redeemer in Rio, and The Statue of Liberty in New York.
- Sound effects were added in each location to help make them even more recognisable.
- 3D country flags were animated blowing in the wind using Cinema 4D.
- Brief information and statistics were introduced as the plane flew through the sky.
- Footage of the winner was revealed on a postcard as he presented his message.
- Bruno (the winner) thanked Hertz and Flying Blue for the miles he had won. He also told us about the amazing places he was going to visit with his family. And because Bruno was French we also used subtitles so we could all understand his message.
- In conclusion this was a fun project to be a part of and for a new, and valued client too. Adrian was over the moon with his plane flight animation. And it seems like this is the first of more animations that we’ll make with Hertz too. Congratulations Bruno, and thank you, Adrian, for the opportunity.
