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Illustrated character animation is something we just love doing, so when Hannah at First Recruitment Group said that she was looking for a clean and simple illustrated character animation that would enhance the viewing experience for anyone visiting their new website, naturally we were thrilled at the opportunity.

First Recruitment Group
Hand-drawn illustrated character animation for corporate videos
First Recruitment Group
Hand-drawn illustrated character animation for corporate videos

Illustrated character animation for corporate videos

“I found you by doing a search on Google for “animated video production manchester” and am looking to get 1 or 2 animated videos produced for our new company website and really like the style of your corporate animation for the BBC. We have a script and a rough storyboard for the first 1 min 30 secs video. The animation should be really clean and simple, with a plain background, focusing on the main animated character with a voiceover of a clearly spoken, friendly, Bolton male.”

Naturally, we were excited to come up with some hand drawn illustration work to suit their needs in the sketchy style that they liked so much, but with added colour and more human-like features.

We illustrated the characters with their limbs separated so we could animate them independently of each other. After scanning the hand drawn illustrations we added colour in Photoshop before bringing all of the elements into After Effects and told First Recruitment Group’s story effectively through animation with added sound effects and background music to enhance the viewers experience.

Plus, we did everything in high resolution and produced the film in 4K resolution (3840×2160 pixels) at 50fps (frames per second) for a super high-quality playback and smoothness!

“Scott did a great job of listening to our brief and interpreting it into something really engaging while keeping us informed on his progress each step of the way. We’ve had great feedback on the final animation from staff and clients.”

Hannah Richardson, Marketing Manager, First Recruitment Group

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