Why use video in your online marketing strategy?

It goes without saying that people love watching videos – it’s fast, informative and fun. But let’s look at why video should be such an important part of your online marketing strategy.

59% of viewers will watch a video to the end that is less than one minute. - Wistia
92% of mobile video viewers share videos with others. - Invodo
65% of executives have visited a vendor’s site after watching a video. - Forbes
70% of marketing professionals report that video converts better than any other medium. - MarketingProfs
When marketers included a video in an email, the click-through rate increased by 200% – 300%. - Forrester Research
The average internet user spends 88% more time on a website with video. - Mist Media
300 hours of video are uploaded to YouTube every minute. - YouTube
64% of consumers are more likely to buy a product after watching a video about it. - comScore
Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos. - comScore
59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. - Forbes Insight
Homepage videos are shown to increase conversion rates by 20% or more. - ReelSEO
Using video on landing pages can increase conversion by 80%. - Unbounce

Video marketing in 2016.

Without a doubt video content is definitely going to continue as a trend in 2016 as brands create more videos, embrace the benefits of interactive visuals within their content, and we’ll see a lot more 15 to 30 second video clips gaining traction on social media too, particularly in Facebook’s video player. Let’s look at some statistics and facts for video content in 2016.

"How to" searches on YouTube are up 70% year over year. - Google
Video will account for 69% of all consumer internet traffic by 2017. - Cisco
80% of consumer internet traffic will be devoted to watching video by 2019. - Cisco
It would take someone 5 million years to watch the amount of video that crosses global IP networks in a single month by 2019. - Cisco
Social video generates 1200% more shares than text and images combined. - Brightcove
Companies using video enjoy 41% more web traffic from search than non-users. - Aberdeen
79% of web browsers will watch online videos every day. - Groupon
There will be $12.82 billion ad revenue by online video in 2018 compared to $7.7b in 2015. - YouTube
46% of customers say that video ads should be no longer than 15 seconds. - Points Group
Every 5 tweets on Twitter contain a video. - Twitter
15 second Instagram videos have twice the engagement than Instagram photos. - Instagram
40% of the most shared Instagram videos came from brands in 2015. - Instagram
Only 24% of brands are using online video to market to consumers. - Kantar Media
62% of consumers are more likely to have a negative perception of a brand that publishes poor quality video. - Brightcove
One minute of video is worth 1.8 million words. - Dr. James McQuivey, Forrester Research
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